Investors from coast to coast are lining up to back MD Insider, a Santa Monica-based startup which uses big data to evaluate physicians using metrics like the success rate of procedures and the cost of medical care.

David Norris, CEO of MD Insider, thinks there’s one simple reason for that.

“We’re the anti-Yelp,” Mr. Norris told the Observer. “Most people who write doctor reviews only write bad ones, but we’ve turned to data. We’re able to bring this vast amount of data to users in a way that’s easy, quick and factual.”

This is not Mr. Norris’s first rodeo—he was the co-founder and CEO of BlueCava, which creates Audience Association Maps for businesses, and the CEO of OnRequest Images, a photography production firm that shut its doors in 2013.

MD Insider’s initial investment push was through crowdfunding on AngelList, and it worked- the company raised $1.5 million in two minutes, and its accounts were six times oversubscribed. About 130 investors were involved in the deal, which for Mr. Norris showed crowdfunding had legs.